Adventists Expand Presence in the Metaverse With Interactive Prayer Event

The Seventh-day Adventist Church continues to expand its presence in the digital world by reaching people across different platforms. During the 10 Days of Prayer, held in Brazil from February 13 to 22, the metaverse became an important tool for sharing biblical topics, with daily meetings at 8:00 p.m. (Brasilia Time) in the digital world.

The event took place on the Spatial platform, where the Adventist Church already has a well-established space. This platform allowed participants from around the world to connect and participate in online meetings, content exhibitions, exchanges, and gamification, all within a unique immersive experience.

This year the event was more interactive. Instead of having a single preacher, participants took turns to lead moments of music, prayer, discussions, and biblical reflections. This increased interaction between attendees on the platform and demonstrated how the community-driven nature of the Adventist Church can also be translated into the digital world.

A Connected Church 

The presence of the Adventist Church in the online world is not recent, and it continues to adapt to new technological realities, leaders said. The metaverse has already been used to connect members and guests in various spiritual events and interactive programs.

“The use of technology has become essential to reach new generations, who are more connected to the digital world,” they said. “The metaverse has become an effective way to engage young people and people who would not otherwise participate in traditional worship services.”

Carlos Magalhães, director of digital strategies in the South American Division, explained that the goal of the online initiative is to create a space where people can experience faith interactively and in an immersive way.

“In the metaverse we are able to offer worship services, Bible studies, interactive events, and even missionary initiatives to an audience that often would not have access to a physical church,” he said. “Also, many young people and professionals are already immersed in this digital environment, and we want to be where they are, bringing a message of hope and transformation.”

Adventists and the Metaverse 

The Adventist Church acknowledges that the metaverse is a relevant tool for sharing the gospel, allowing church members to reach people who can’t or wouldn’t participate in face-to-face meetings. The digital platform seeks to strengthen the church as a global community, uniting people from different cultures and locations.

In addition to the 10 Days of Prayer, the church is exploring the metaverse with other innovative projects, such as the 1844 game, which allows young people to learn about Adventist history in a fun and educational way. This use of gamification provides an engaging way of learning, leaders explained.

“With the advancement of technologies, the Adventist Church has used new resources to expand evangelism, making the message of Christ available on different platforms and reaching audiences that have limited access to traditional means,” they said.

The original version of this story was posted on the South American Division Portuguese-language news site.