New Media Facility Prefigures Increasing Production, Leaders Say

On November 8, 2022, the Southern Asia-Pacific Division (SSD) Media Center officially opened at the regional church campus in Silang, Cavite, Philippines. Church leaders said they expect the new center will produce online resources and content for distribution and broadcast to a broader public.

“This new facility is designed to cater to video, audio, and social media requirements. It will produce content intended to introduce Jesus and His character to its [target audiences],” SSD former communication director Mamerto Guingguing II said. “It all started with a dream, and now the Lord has granted us this facility,” Guingguing, now elected SSD associate executive secretary, added. “Now it is time to make this facility perform its purpose of sharing hope and healing of Jesus to others through the digital platform.”

SSD digital evangelism specialist Anthony Stanyer said he sees tremendous prospects in leveraging this medium to give the internet community a completely new watching experience for Christian programming. He emphasized the duty that God has placed in our hands to use this platform to share Jesus with various people groups and civilizations, particularly in this area of great cultural diversity.

“I’m excited to see what the Lord has in store for us as we make content through this facility,” Stanyer said. “Our goal is that people will get to experience Jesus not just through the script but through every color, angle, and perspective we project; people will be drawn to watch because they can relate and they understand the message.”

Language is one of the division’s biggest obstacles. Most people of the 14 nations in the SSD region speak their native tongue. The goal of the media center is to close that gap and produce content that will convey the message to all of the region’s nations, tribes, and resident groups.

In a special message, Adventist Church executive secretary Erton Köhler thanked God for His guidance and providence throughout the process of building the new facility.

“This is the time when we need more facilities that will produce content for mission,” Köhler said. “Let us hasten and do not delay! This generation can be reached through this avenue, so let us utilize every means available to share the message of hope with the world.”

SSD president Roger Caderma said he supports using digital media to make relevant content to reach this generation. “Digital media is the fastest way [and provides] the widest coverage in reaching a diverse group of people who are seeking life answers,” he said. “The Bible has all the answers to all their questions; we will have it available to them through this medium.”

The original version of this story was posted on the Southern Asia-Pacific Division news site.